{"id":4504,"date":"2025-12-31T08:47:28","date_gmt":"2025-12-31T08:47:28","guid":{"rendered":"https:\/\/staging.ecopromobags.com\/au-dela-du-label-vert-guide-pratique-pour-des-emballages-veritablement-durables\/"},"modified":"2026-07-08T08:54:16","modified_gmt":"2026-07-08T08:54:16","slug":"au-dela-du-label-vert-guide-pratique-pour-des-emballages-veritablement-durables","status":"publish","type":"post","link":"https:\/\/staging.ecopromobags.com\/fr\/au-dela-du-label-vert-guide-pratique-pour-des-emballages-veritablement-durables\/","title":{"rendered":"Au-del\u00e0 du label vert : guide pratique pour des emballages v\u00e9ritablement durables"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Parlons d\u2019un terme qui suscite la m\u00e9fiance de tout consommateur avis\u00e9 et de tout responsable des achats : <strong>le \u00ab greenwashing<\/strong> \u00bb. Il s\u2019agit de la pratique consistant \u00e0 faire des all\u00e9gations trompeuses sur les avantages environnementaux d\u2019un produit. Dans le monde des emballages promotionnels, cela peut se traduire par un sac portant la mention \u00ab respectueux de l\u2019environnement \u00bb simplement parce qu\u2019il est de couleur verte, ou par un autre portant la mention \u00ab recyclable \u00bb dans une r\u00e9gion d\u00e9pourvue d\u2019infrastructures permettant de le traiter.  <\/p>\n\n<p class=\"wp-block-paragraph\">Alors que le d\u00e9veloppement durable devient un v\u00e9ritable facteur d\u2019achat, la pression pour para\u00eetre \u00ab vert \u00bb est forte. Mais le risque de se tromper est encore plus grand. \u00catre accus\u00e9 de \u00ab greenwashing \u00bb peut nuire \u00e0 la r\u00e9putation de votre marque bien davantage que de ne faire aucune all\u00e9gation. Alors, comment g\u00e9rer cette situation et faire des choix honn\u00eates et porteurs d\u2019impact ? Voici un guide pratique pour vous assurer que vos <a href=\"https:\/\/staging.ecopromobags.com\/fr\/sacs-promotionnels\/\" target=\"_blank\" rel=\"noreferrer noopener\">emballages promotionnels<\/a> sont v\u00e9ritablement durables, et non pas simplement \u00ab verts \u00bb en apparence.    <\/p>\n\n<h3 class=\"wp-block-heading\">1. Soyez pr\u00e9cis et transparent (le flou est un signal d&rsquo;alerte)<\/h3>\n\n<p class=\"wp-block-paragraph\">Remplacez les termes g\u00e9n\u00e9raux et vagues par des informations pr\u00e9cises et v\u00e9rifiables.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Au lieu de :<\/strong> \u00ab Sac \u00e9cologique. \u00bb<\/li>\n\n\n\n<li><strong>Essayez :<\/strong> \u00ab Sac fabriqu\u00e9 \u00e0 partir de plastique PET 100 % recycl\u00e9 post-consommation (PCR), permettant d&rsquo;\u00e9viter que 5 bouteilles en plastique ne finissent en d\u00e9charge. \u00bb<\/li>\n\n\n\n<li><strong>Mesure \u00e0 prendre :<\/strong> Demandez \u00e0 votre fournisseur de vous fournir la composition d\u00e9taill\u00e9e des mat\u00e9riaux. Quel est le pourcentage de mat\u00e9riaux vierges par rapport aux mat\u00e9riaux recycl\u00e9s ? Quelle est leur origine ? Les fournisseurs transparents disposeront de ces informations.   <\/li>\n<\/ul>\n<style>.kb-row-layout-id3339_507b72-29 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3339_507b72-29 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3339_507b72-29 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3339_507b72-29 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3339_507b72-29 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3339_507b72-29 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3339_507b72-29 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col,.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3339_4fb4f9-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3339_4fb4f9-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3339_4fb4f9-a2 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/GB050802.jpg\" alt=\"sacs cadeaux unis en vrac\" class=\"wp-image-3328\" style=\"border-width:1px\" srcset=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/GB050802.jpg 800w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/GB050802-300x300.jpg 300w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/GB050802-150x150.jpg 150w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/GB050802-768x768.jpg 768w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/GB050802-600x600.jpg 600w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/GB050802-100x100.jpg 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col,.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3339_f9f6e7-77{position:relative;}@media all and (max-width: 1024px){.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3339_f9f6e7-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3339_f9f6e7-77 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050805-1.jpg\" alt=\"sac-rpet-promotionnel\" class=\"wp-image-3211\" style=\"border-width:1px\" srcset=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050805-1.jpg 800w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050805-1-300x300.jpg 300w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050805-1-150x150.jpg 150w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050805-1-768x768.jpg 768w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050805-1-600x600.jpg 600w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050805-1-100x100.jpg 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n<ul class=\"wp-block-social-links has-icon-color has-icon-background-color is-content-justification-right is-layout-flex wp-container-core-social-links-is-layout-bfd60a0b wp-block-social-links-is-layout-flex\"><li style=\"color:#ffffff;background-color:#375944\" class=\"wp-social-link wp-social-link-facebook has-theme-palette9-color has-theme-palette1-background-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/staging.ecopromobags.com\/avoid-greenwashing-promotional-packaging-guide\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li style=\"color:#ffffff;background-color:#375944\" class=\"wp-social-link wp-social-link-linkedin has-theme-palette9-color has-theme-palette1-background-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/staging.ecopromobags.com\/avoid-greenwashing-promotional-packaging-guide\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li style=\"color:#ffffff;background-color:#375944\" class=\"wp-social-link wp-social-link-twitter has-theme-palette9-color has-theme-palette1-background-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?https:\/\/staging.ecopromobags.com\/avoid-greenwashing-promotional-packaging-guide\/&#038;text=Check%20out%20this%20interesting%20blog%20post!\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li style=\"color:#ffffff;background-color:#375944\" class=\"wp-social-link wp-social-link-whatsapp has-theme-palette9-color has-theme-palette1-background-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/api.whatsapp.com\/send?text=Check%20out%20this%20blog%20post:%20https:\/\/staging.ecopromobags.com\/avoid-greenwashing-promotional-packaging-guide\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">WhatsApp<\/span><\/a><\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">2. Comprendre et aborder la fin de vie avec r\u00e9alisme<\/h3>\n\n<p class=\"wp-block-paragraph\">La durabilit\u00e9 d&rsquo;un mat\u00e9riau se d\u00e9finit par ce qui <em>peut<\/em> se produire, et pas seulement par ce qui <em>devrait<\/em> se produire.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab Compostable \u00bb ou \u00ab compostable en milieu industriel \u00bb :<\/strong> un sac dit \u00ab compostable \u00bb qui n\u00e9cessite une installation industrielle \u00e0 haute temp\u00e9rature pour se d\u00e9composer ne dispara\u00eetra pas comme par magie dans un bac \u00e0 compost domestique. Soyez clair quant aux conditions requises. <\/li>\n\n\n\n<li><strong>Recyclable en th\u00e9orie ou dans la pratique :<\/strong> ce mat\u00e9riau est-il <em>techniquement<\/em> recyclable, ou est-il <em>largement accept\u00e9<\/em> dans les programmes de collecte s\u00e9lective ? Si ce n&rsquo;est pas le cas, le terme \u00ab recyclable \u00bb est trompeur. Pensez \u00e0 indiquer des consignes simples d&rsquo;\u00e9limination directement sur le sac.  <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">3. Privil\u00e9giez les certifications d\u00e9livr\u00e9es par des organismes tiers (laissez les experts s&rsquo;exprimer \u00e0 votre place)<\/h3>\n\n<p class=\"wp-block-paragraph\">Votre parole a du poids. Mais celle d&rsquo;un organisme ind\u00e9pendant en a davantage. Les certifications constituent votre meilleure d\u00e9fense contre les accusations de \u00ab greenwashing \u00bb.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Recherchez les labels suivants :<\/strong> <strong>GRS (Global Recycled Standard)<\/strong> pour garantir la pr\u00e9sence de mati\u00e8res recycl\u00e9es certifi\u00e9es ; <strong>FSC (Forest Stewardship Council)<\/strong> pour le papier issu de for\u00eats g\u00e9r\u00e9es de mani\u00e8re responsable ; <strong>OK Compost<\/strong> pour les produits compostables.<\/li>\n\n\n\n<li><strong>Mesure :<\/strong> Vous approvisionner aupr\u00e8s de <a href=\"https:\/\/www.youtube.com\/@EcoPromoBags\" target=\"_blank\" rel=\"noreferrer noopener\">fabricants<\/a> capables de fournir ces certifications. Celles-ci attestent que leurs cha\u00eenes d&rsquo;approvisionnement ont fait l&rsquo;objet d&rsquo;audits. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">4. Adoptez le concept du \u00ab mieux \u00bb, et pas seulement celui de la \u00ab perfection \u00bb<\/h3>\n\n<p class=\"wp-block-paragraph\">Le d\u00e9veloppement durable est un parcours, pas une destination. Il n&rsquo;y a rien de grave \u00e0 ne pas \u00eatre parfait \u00e0 100 %. Faire preuve d&rsquo;honn\u00eatet\u00e9 quant aux progr\u00e8s r\u00e9alis\u00e9s inspire davantage confiance qu&rsquo;une fausse pr\u00e9tention \u00e0 la perfection.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Be Honest :<\/strong> \u00ab Notre nouveau sac contient 30 % de plastique en moins que notre mod\u00e8le pr\u00e9c\u00e9dent, dans le cadre de notre transition vers une alternative enti\u00e8rement recycl\u00e9e d&rsquo;ici 2025. \u00bb<\/li>\n\n\n\n<li><strong>Miser sur la r\u00e9duction :<\/strong> Parfois, le choix le plus durable consiste \u00e0 utiliser globalement moins de mat\u00e9riaux : un design plus simple, un tissu plus l\u00e9ger (sans pour autant compromettre la durabilit\u00e9) ou la suppression des couches d&#8217;emballage superflues.<\/li>\n<\/ul>\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-3339_3fc1eb-2a{margin-top:40px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-gallery-id-3339_3fc1eb-2a .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-3339_3fc1eb-2a .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-3339_3fc1eb-2a.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-3339_3fc1eb-2a.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-3339_3fc1eb-2a alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-3339_3fc1eb-2a kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801.jpg\" width=\"800\" height=\"800\" alt=\"eco-friendly-promotional-bags\" data-full-image=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801.jpg\" data-light-image=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801.jpg\" data-id=\"3208\" class=\"wp-image-3208 skip-lazy\" srcset=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801.jpg 800w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801-300x300.jpg 300w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801-150x150.jpg 150w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801-768x768.jpg 768w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801-600x600.jpg 600w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/RB050801-100x100.jpg 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614.jpg\" width=\"750\" height=\"750\" alt=\"non-woven-cooler-bag\" data-full-image=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614.jpg\" data-light-image=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614.jpg\" data-id=\"2653\" class=\"wp-image-2653 skip-lazy\" srcset=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614.jpg 750w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614-300x300.jpg 300w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614-150x150.jpg 150w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614-600x600.jpg 600w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/IB050614-100x100.jpg 100w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804.jpg\" width=\"800\" height=\"800\" alt=\"blank-jute-bags\" data-full-image=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804.jpg\" data-light-image=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804.jpg\" data-id=\"2854\" class=\"wp-image-2854 skip-lazy\" srcset=\"https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804.jpg 800w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804-300x300.jpg 300w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804-150x150.jpg 150w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804-768x768.jpg 768w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804-600x600.jpg 600w, https:\/\/staging.ecopromobags.com\/wp-content\/uploads\/2025\/12\/JB050804-100x100.jpg 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n<h3 class=\"wp-block-heading\">5. Choisissez votre fabricant comme partenaire en mati\u00e8re de d\u00e9veloppement durable<\/h3>\n\n<p class=\"wp-block-paragraph\">Votre fournisseur d&#8217;emballages est votre meilleur alli\u00e9 \u2014 ou votre plus grand frein \u2014 dans cette d\u00e9marche. Posez-lui des questions pr\u00e9cises. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Demandez-leur :<\/strong> \u00ab Pouvez-vous fournir une analyse du cycle de vie (ACV) ou des donn\u00e9es relatives \u00e0 l&rsquo;impact environnemental ? \u00bb \u00ab Comment vous approvisionnez-vous en mati\u00e8res premi\u00e8res ? \u00bb \u00ab Quelles sont les politiques de votre usine en mati\u00e8re de d\u00e9chets et d&rsquo;\u00e9nergie ? \u00bb<\/li>\n\n\n\n<li><strong>Le bon partenaire :<\/strong> un fabricant engag\u00e9 en faveur du d\u00e9veloppement durable se montrera proactif, bien inform\u00e9 et d\u00e9sireux de partager ces informations. Il consid\u00e8re cela comme une mission commune, et non comme un simple argument de vente. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">En r\u00e9sum\u00e9 : instaurez la confiance, ne vous contentez pas de mots \u00e0 la mode<\/h3>\n\n<p class=\"wp-block-paragraph\">Le d\u00e9veloppement durable authentique est une question d&rsquo;int\u00e9grit\u00e9. Il s&rsquo;agit d&rsquo;un engagement en faveur de l&rsquo;am\u00e9lioration continue, \u00e9tay\u00e9 par des actions transparentes. Pour vos emballages promotionnels, cela implique de faire des choix r\u00e9fl\u00e9chis que vous pouvez assumer et expliquer clairement \u00e0 vos clients.  <\/p>\n\n<p class=\"wp-block-paragraph\">Chez <a href=\"https:\/\/staging.ecopromobags.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">EcoPromoBags<\/a>, nous construisons ce partenariat avec nos clients. Nous vous aidons \u00e0 vous y retrouver dans le monde complexe des mat\u00e9riaux \u2014 des <strong>non-tiss\u00e9s recycl\u00e9s certifi\u00e9s<\/strong> au <strong>papier FSC<\/strong>\u2014 et nous vous fournissons la documentation n\u00e9cessaire pour \u00e9tayer vos affirmations en toute transparence. Nous croyons qu\u2019une v\u00e9ritable responsabilit\u00e9 environnementale est la cl\u00e9 pour b\u00e2tir la r\u00e9putation de votre marque.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00cates-vous pr\u00eat \u00e0 opter pour des emballages v\u00e9ritablement durables ?<\/strong>  N&rsquo;h\u00e9sitez pas \u00e0 nous contacter pour un entretien. Discutons ensemble des supports certifi\u00e9s et d&rsquo;un message authentique qui refl\u00e8te les v\u00e9ritables valeurs de votre marque, afin d&rsquo;instaurer une confiance durable. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parlons d\u2019un terme qui suscite la m\u00e9fiance de tout consommateur avis\u00e9 et de tout responsable des achats : le \u00ab greenwashing \u00bb&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":4505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[122],"tags":[],"class_list":["post-4504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-durable-et-conformite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment \u00e9viter le \u00ab greenwashing \u00bb dans les emballages promotionnels | Guide honn\u00eate<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment \u00e9viter le \u00ab greenwashing \u00bb dans vos emballages promotionnels. 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